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About Chemetall-Rai:

As a part of Chemetall GmbH, Chemetall-Rai is a joint venture, representing a brand of authority in the Indian markets.

Brief by Client:

The objective was to create a separate identity for Chemetall-Rai specific to the Indian market.
   + Brand Positioning : Corporate
 

Inputs by Interics Designs:

The company slogan,
'Trusted people ...Enduring bonds' was derived from the positioning exercise. The implementation of the proposition includes: a baseline graphical visual elements.
 
   + Chemetall-Rai
   + Suessen Asia
   + Nexgen 4000
   + Nexgen 2000 Plus
   + SJS Plastiblends