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About CHEMETALL-RAI:

As a part of Chemetall GmbH, Chemetall-Rai is a joint venture, representing a brand of authority in the Indian markets.

Brief by Client:

The objective was to create a separate identity for Chemetall-Rai specific to the Indian market.
   + Brand Positioning
 
   + Chemetall-Rai
   + Suessen Asia
   + Nexgenie
   + Nexgen 4000
   + SJS Plastiblends
   + National Panasonic
   + Herboral
 

Inputs by Interics Designs:

The company slogan,
'Trusted people ...Enduring bonds' was derived from the positioning exercise. The implementation of the proposition includes: a baseline graphical visual elements.
   + Hexoral
   + Renchi's
   + Sno'Berrys Icecream
 
                                       
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