Building India
Visual Storytelling
Communication Strategy
Publication Design
Founded in 1873 in Stockholm, Atlas Copco is a global leader in sustainable productivity solutions, operating in over 180 countries. With a strong focus on energy efficiency, safety, and innovation, it offers advanced compressors, vacuum systems, power tools, and industrial equipment. In India, Atlas Copco plays a vital role in mining and construction, serving key sectors like drilling, excavation, and infrastructure with reliable, high-performance solutions. Backed by global R&D and a commitment to customer success, Atlas Copco ensures maximum productivity with minimal maintenance.
Approach
To highlight its contribution to India’s economic and infrastructure development, Atlas Copco set out to create a powerful communication asset that would demonstrate the scale, impact, and sustainability of its solutions across key sectors.
Solution Areas
Interics Designs conceptualized a coffee table book with the theme Building India, bringing Atlas Copco’s contributions to life through rich storytelling, sector-specific insights, and impactful visuals. From mining and metals to infrastructure and energy, the book reflects how Atlas Copco’s solutions power progress across India’s most vital industries.
The scope covered editorial planning, content writing, creative design, case research, and end-to-end production. The result is a visually engaging and informative publication that positions Atlas Copco not just as an equipment provider but as an enabler of sustainable national development.
Outcome
Building India became a powerful expression of Atlas Copco’s purpose-driven presence in India, a publication that resonated with stakeholders across business and government. It served as a high-impact brand asset at events, presentations, and internal forums. Notably, the book was carried by India’s President Pranab Mukherjee during his state visit to Sweden, where it was presented to Prime Minister Stefan Löfven, symbolizing Atlas Copco’s role in strengthening Indo-Swedish industrial ties and building India’s future.
