Story of Transformation
Visual Storytelling
Communication Strategy
Publication Design
Messung is a trailblazer in India’s industrial automation space. From pioneering the country’s first indigenous PLC in 1981 to empowering multiple sectors with advanced automation solutions, Messung has led with innovation, commitment, and purpose. Over four decades, the brand has evolved into a multi-faceted group with ventures across industrial automation, building automation technology, global business consulting, and workplace technology, while staying rooted in its founder’s vision of excellence and social responsibility.
Approach
Messung sought to capture its rich history, a journey of innovation, resilience, and transformation, and the coffee table book was the ideal medium. At a time when the brand had evolved and moved on from its earlier business chapters, the goal was to spotlight Messung’s enduring identity and pioneering spirit.
The narrative followed the evolution of the brand through the vision and journey of its founder, Mr. Farook Merchant, from a humble garage setup to becoming a force that transformed Indian industries. More than systems and solutions, it was a story of how technology, guided by purpose, can shape progress and touch lives.
Solution Areas
We developed a compelling coffee table book titled Take the Lead with Messung, designed to reflect the spirit of innovation, entrepreneurship, and human-centred progress. The book combined historical storytelling, visionary quotes, CSR narratives, and sector-focused highlights into a powerful and engaging format.
With a clean and modern visual style, immersive content, and a strong timeline feature, the book navigated readers through key milestones, from Messung’s first PLC to its latest ventures in building automation, global consulting, and community upliftment through foundations like Nityasha and GyaanAdab. Our scope covered editorial planning, content writing, creative design, case research, and end-to-end production. The result was a visually engaging and informative publication that positioned Atlas Copco not just as an equipment provider but as an enabler of sustainable national development.
Outcome
The coffee table book became a central storytelling platform for Messung’s stakeholders, both internal and external. It not only celebrated their legacy and innovation but also presented a holistic portrait of a company that continues to touch lives through technology, knowledge-sharing, and social impact. It stands as a timeless representation of Messung’s journey from an industry pioneer to a values-driven, forward-looking group committed to nation-building.
