Corporate Office Branding
Space Branding Strategy
Space Graphics
Illustrations
Murals & Installations Design
Project Planning & Management
Epiroc is a leading global productivity partner for the mining and infrastructure industries. With cutting-edge technology, Epiroc develops and produces innovative, safe, and sustainable drill rigs, rock excavation and construction equipment, and tools. For the spatial design of their Corporate Office in Pune, the brief was simple: create a lasting impact and ensure marked differentiation from the other fairly standardized Epiroc offices across India, all while staying aligned with their global brand guidelines.
Approach
Epiroc’s corporate office design draws inspiration from India’s rich architectural and artistic heritage. The entire curation was synthesized to highlight Epiroc’s brand story of ‘Building India’. Since the target audience for a corporate office differs from that of sales and regional offices, the approach focused on reaffirming the multinational’s ‘Indian-ness’ while creatively showcasing the organization’s values and strengths. The 3D installations and graphic analogies were crafted to fulfil these objectives.
Solution Areas
Connecting India’s outstanding craftsmanship and culture to Epiroc’s widespread presence in the country through a vibrant and cohesive visual language.
Promoting artisanal and local craftsmanship with unique 3D installations that transform the perception of space, giving the office the ambience of an art exhibition or a curated museum environment.
Outcome
The office space design has successfully delivered the impact and differentiation the client aimed for. The environment now reflects a stronger cultural connection, enhances the overall brand experience, and leaves visitors and employees with a memorable and meaningful impression.
