Corporate Office Branding
Space Branding Strategy
Spatial Design Theme
Space Graphics
Murals &
Installation Design
Project Planning and Management
Since 1995, Spectrum PharmaTECH has been a leader in architectural and engineering solutions for the pharmaceutical industry, later expanding into food, beverage, and cosmetics. For its new corporate office in Thane, the vision was clear to create a workspace that reflects its brand, values, and expertise while inspiring employees and visitors alike.
Approach
The challenge for Interics was to conceptualise and implement an office branding strategy that aligns with Spectrum PharmaTECH’s ethos while ensuring a seamless blend of aesthetics and functionality. The client sought a modern, vibrant, and corporate ambience visually engaging yet professional. After an in-depth analysis of space usage, brand identity, and corporate messaging, we developed a spatial branding plan with strategic content mapping for different areas of the office.
Solution Areas
Bold Visual Identity: A dynamic blend of Spectrum Green, Yellow, and vibrant accents reflected energy and excellence.
Engaging Storytelling: The reception highlighted the brand’s legacy and global impact, while workspaces featured industry iconography and motivational messaging.
Design Elements: Murals, trivia walls, and a central art installation transformed spaces into zones of inspiration and collaboration.
Outcome
The transformation of Spectrum PharmaTECH’s office went beyond aesthetics; it built a spatial identity that resonated with the firm’s core identity and vision for the future. The strategic branding didn’t just beautify the space; it elevated employee morale, strengthened brand perception, and left an unforgettable impression on visitors and stakeholders alike. In the end, every wall, every corridor, and every installation became a silent ambassador of Spectrum PharmaTECH’s excellence, ensuring that stepping into the space meant stepping into the brand itself.
