Brand Identity Design
Digital Designs
Creative & Content Strategy
Social Media Campaign Strategy
Messung Industrial Automation has been a pioneering force in India’s automation story since 1981, when it introduced the country’s first indigenous PLC. Backed by four decades of expertise, the brand continues to empower industries with advanced solutions across process, motion, and general-purpose automation. Today, Messung reasserts its leadership with a future-focused portfolio of intelligent PLCs, remote I/Os, VFDs, servo drives, and HMI & SCADA systems, designed to meet the evolving demands of Industry 4.0. With innovation at its core and a renewed commitment to excellence, Messung is charting a bold path for the future of Indian automation.
Our challenge was clear: to design a space that transforms complex technological advancements into a compelling, sensory-driven experience, a place where Epiroc’s leadership in mining and construction solutions isn’t just displayed but felt.
Approach
After re-entering the Industrial Automation sector, Messung had been focusing on communication around its indigenous innovation – the XMPRO-10, a compact PLC for small-scale applications. While it showcased engineering strength, it also led to a perception of Messung as a niche, small-scale player. Our approach was to shift that perception by putting the spotlight on the NX-ERA PLC Series, backed with global standard engineering, a comprehensive, advanced range built to tackle automation challenges across every scale.
Solution Areas
We introduced a strong, strategic concept by repositioning the NX-ERA PLC Series as the Nexus of Industrial Automation, highlighting its high-performance capabilities and seamless scalability for a wide range of industrial applications. This was not just about launching a product, but about signalling a new mindset. Through integrated communication across digital platforms, we reinforced a bold, unified message: Messung is ready for every scale of automation. We also encouraged the brand to adopt “Nexus of Industrial Automation” as a long-term brand asset that distinctly represents the NX-ERA PLC Series.
Outcome
The repositioning helped shift perceptions of Messung, from a niche, small-scale player to a serious contender across the full spectrum of industrial automation. The “Nexus of Industrial Automation” became a strong brand property for the NX-ERA series, enhancing recall and brand association. The campaign revitalised Messung’s image as a reliable Industrial Automation Solutions Provider, capable of addressing automation challenges at every scale.
