Experience Centre Design
Strategic and Conceptual
Brand Transforming Stories
Spatial Design &
Architecture
Visual & Environment Design
When Epiroc Mining India Limited envisioned a cutting-edge Experience Centre, they sought a space that would not only showcase their expertise in automation, digitization, and electrification but also engage visitors in a truly interactive journey.
Our challenge was clear: to design a space that transforms complex technological advancements into a compelling, sensory-driven experience, a place where Epiroc’s leadership in mining and construction solutions isn’t just displayed but felt.
Approach
Guided by the theme “Dynamising the Future,” we focused on creating an interactive journey that reflects Epiroc’s transformative role in the mining industry.
Every aspect of the space was thoughtfully conceptualised to merge cutting-edge technology with immersive storytelling, ensuring that visitors don’t just observe Epiroc’s innovations, they experience their impact.
Our approach was rooted in a seamless fusion of design and technology, employing sensor-driven interactivity, layered visual storytelling, and dynamic installations to make complex solutions intuitive and engaging.
Solution Areas
To translate this vision into reality, we designed a space that embodies Epiroc’s commitment to innovation, sustainability, and efficiency. Key Elements of the Space:
- Automation & Digitization Zone: A dynamic visual storytelling experience, highlighting Epiroc’s transition towards fully automated mining, from pit to port, through immersive digital displays.
- Sustainability Wall: A visually compelling 2D vinyl-printed installation, reinforcing Epiroc’s commitment to a greener, safer, and more sustainable future.
- Customer Success Gallery: A backlit dynamic display, featuring replaceable case studies, showcasing Epiroc’s real-world solutions in action.
- Connected Assets Management: Sensor-based lighting installations, bringing real-time monitoring solutions to life in an engaging, interactive format.
Operational Performance Hub: A fully digital portfolio wall, integrated with touch-based sensors, allowing visitors to explore Epiroc’s enterprise solutions in a seamless, tech-enabled environment.
Outcome
The Epiroc Experience Centre is more than just a space; it’s an engagement-driven, technology-infused environment that elevates Epiroc’s brand presence and solidifies its industry leadership.
Stronger Brand Perception: Visitors don’t just learn about Epiroc’s expertise; they experience it firsthand through interactive design and digital storytelling, forging a tangible connection to our innovative spirit.
Immersive Engagement: The seamless integration of interactive touchpoints, digital walls, and sensor-driven content transforms complex innovations into relatable, engaging experiences.
Lasting Impact: By harmonising design, technology, and brand narrative, the centre ensures that every visitor leaves with a deeper appreciation of Epiroc’s commitment to innovation, safety, and sustainability.
