Identity Creation
Research
Brand Strategy
Brand Identity
Packaging Design Website
Retail Communication
Octagon Foods is an agri-business company engaged in the business of edible oil and nutritious food products. With their years of experience in the field of food grains & edible oils, Octagon sought to leverage its expertise and transition from its purely B2B business model into the retail market by launching a branded range of ‘Meal Essentials’ products.
Approach
Conducting an exhaustive brand naming exercise and finally arriving at a brand name that conveys the ‘pure’ journey of the products from farm to kitchen. The purity aspect was also eloquently expressed in a Hindi tagline, designed to resonate with their TG. Developing a strong and resonant visual identity for the brand. Developing a comprehensive packaging design strategy for the complete range of products.
Building a robust information architecture and packaging design based on brand identity, visual language, colours, typography, imagery styles, product descriptors, and other brand properties.
Developing innovative & expressive packaging designs that conveyed the brand story and differentiated product value for the various offering segments in the SarvPure portfolio. Designing content-rich marketing collateral such as website, brochures, point-of-sale material, etc. for an effective, synergistic retail launch.
Solution Areas
Interics crafted a contemporary and purpose-led brand identity that reflects Messung’s progressive vision. This comprehensive approach involved defining strategic positioning and personality, followed by the development of a resilient visual identity and communication framework.
The identity features a bold color palette, clean typography, bespoke iconography, and carefully curated imagery. Each element was meticulously developed to embody Messung’s engineering excellence and forward-thinking approach, ensuring consistent and professional brand expression across all platforms.
Outcome
SarvPure was recently launched in the regional markets. The initial impact of the carefully thought out brand with clutter-breaking design is testimony to the desired appeal and forthcoming growth of the brand.
