Brand Identity Design
Visual Identity
Spatial Design Theme
Space Graphics, and
Installation Design
Project Planning and Management
When Epiroc Mining India Limited envisioned a cutting-edge Experience Centre, they sought a space that would not only showcase their expertise in automation, digitisation, and electrification but also engage visitors in a truly interactive journey.
Our challenge was clear: to design a space that transforms complex technological advancements into a compelling, sensory-driven experience, a place where Epiroc’s leadership in mining and construction solutions isn’t just displayed but felt.
Approach
Guided by the theme “Dynamising the Future,” we focused on creating an interactive journey that reflects Epiroc’s transformative role in the mining industry.
Every aspect of the space was thoughtfully conceptualised to merge cutting-edge technology with immersive storytelling, ensuring that visitors don’t just observe Epiroc’s innovations, they experience their impact.
Our approach was rooted in a seamless fusion of design and technology, employing sensor-driven interactivity, layered visual storytelling, and dynamic installations to make complex solutions intuitive and engaging.
Solution Areas
To translate this vision into reality, we designed a space that embodies Epiroc’s commitment to innovation, sustainability, and efficiency. Key Elements of the Space:
- Automation & Digitisation Zone: A dynamic visual storytelling experience, highlighting Epiroc’s transition towards fully automated mining, from pit to port, through immersive digital displays.
- Sustainability Wall: A visually compelling 2D vinyl-printed installation, reinforcing Epiroc’s commitment to a greener, safer, and more sustainable future.
- Customer Success Gallery: A backlit dynamic display, featuring replaceable case studies, showcasing Epiroc’s real-world solutions in action.
Outcome
Avendus transformed office is now a living embodiment of ambition and success.
Inspiring Culture: A space that drives performance and innovation.
Stronger Brand Presence: Reinforcing Avendus’ leadership within
the workspace.
Enhanced Collaboration: Strategically designed areas fostering teamwork.
Sustainability Aligned: Thoughtful integration of eco-friendly design elements.
